Thank you for showing interest in becoming one of our technical sponsors. Based on our experience at the UkGravelBike.Club , we are confident we can significantly increase your site traffic, customer engagement, and on-site conversions within the next 12 months.

The UkGravelBike.club is the brainchild of Mark Chambers who has been involved in the Cycling Marketing world since 2006 and has been delivering best-in-class digital marketing services to his clients for over 10 years:

Mark Chambers Cycling Marketing & Sales
https://www.markchambers.co

Based on your current digital marketing needs, our recommended approach will focus on lead generation and conversion optimization. Our innovative methodologies will attract high-quality traffic to your e-commerce/website through content and special promotions that are valuable to your target audience. Our conversion optimization techniques ensure all digital marketing tactics used will deliver a true return on your ‘no risk’ investment.

This a continuously evolving project fed and driven by an ever-increasing number of passionate Gravel Bike riders. This is a great opportunity for your brand to be in Pole position of our exciting marketing strategies offline and online.

We employ a wide range of research tools to develop a comprehensive digital marketing strategy for our expanding community that will meet your acquisition goals. If you have any questions or concerns about this proposal, please don’t hesitate to:

– Call/WhatsApp me at +44 791 7747232
– or email me at marketing@ukgravelbike.club

Gravel Bike – Lead Generation

INBOUND MARKETING AND CONTENT STRATEGY

Inbound marketing is a technique to attract customers to your products and services via original content. Typically, delivered in the form of blog articles, videos, lead magnets, and social media posts, this content builds trust with potential customers by providing them with something they value.

Our Website/Social media channels are the perfect launch pad to influence our High-quality Gravel Audience.

Scope of Services

Website

Provide us consistently valuable gravel content for our target audience. Our skilled team of content creators will publish them and also spread them on our exclusive Social media Channels

Brand ambassadors/ Influencers

Reviews of your products on sector websites and magazines can be very expensive and conversion rates can sometimes be very poor. Take advantage of our passionate and knowledgable ‘Influencers’ who would be honored to test your products and write their reviews on our website and social media channels creating an increased ‘brand awareness’ in our Online community and also creating valuable contextual backlinks to your website.

Lead Magnets

An effective lead magnet is an essential part of attracting qualified leads into your marketing funnel. We can identify and produce valuable content/offers that your target audience is willing to exchange their contact information for.

– Special UkGravelBike univocal promo codes for your B2C project
– Special VIP visits at your factory
– Special Invites to your events (demo days, races, or product launch)
– Special Treatment on servicing at your retailers
– Beta testing on new models.
…

(We can create these magnets together)

CONTENT DISTRIBUTION STRATEGY

Great content doesn’t hold much value if no one reads it. That’s why it is essential to develop a strong content distribution strategy together.

Social

Both organic and paid social media techniques are essential to delivering content to your target audience. We use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, and LinkedIn. These tools allow us to deliver the right message to the right person at the right time. How, you might ask? We make sure you’re in the loop with a content calendar that defines what goes to whom, where, and when.

Email

We’ll make sure that our mailing list of registered UkGravelBike.Club users receive your bespoke promotional content when it’s most appropriate. You may think email marketing is passé, but with a 4400% ROI and £44 returned for every £1 spent, email is still one of the most effective digital marketing techniques.

Conversion Optimization

Analytics

Once analytics tracking is in place, we will implement a thorough optimization plan to improve conversion rates. Webpage testing methods such as A/B tests and multivariate tests will allow us to optimize each of your landing pages to ensure the page design and copy is delivering the most conversions possible. We also track numerous engagement metrics such as your, bounce rate, pages per session, and average time on-site to ensure the best user experience.

Reporting

How do you know if all of this is working? Don’t worry – we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we gained from the previous month. We’ll let you know which pieces of content, social channels, and paid media tactics are performing the best, how many conversions you are getting, and what we are doing to deliver those conversions as effectively as possible.

Timeframe

To complete the work outlined in the project scope, we’ll need approximately eight weeks to the going live date, depending on feedback at each milestone. Upon signing the proposal, we are prepared to start work immediately.

What we need to start?

– Logo in vector format
– Press releases in .doc format
– Univocal promotion codes for our members will be sent via email
– List of Test centres where our Ambassadors can review and test your products

The obligatory Services you must supply to us

– Special treatment/promotions to our Online Registered Members